How to Create a Press Release for your Art Exhibition. You have an art exhibition coming up. Depending on the venue, the staff might take care of the press release for you. But, if you find yourself in an exhibition with no promotional machine at work already, you need to make sure that your show gets the attention it deserves. Different from an invitation, a press release contains background information about the artist, the work, and the show. It is targeted to members of the press who may want to check out, write about, or even review your show. That having said, you can also send your press release to clients, gallerists, curators, or anyone you think might be interested in knowing more about your work. What should the press release include? Image. Your press release should feature one image from your show. There are no rules for choosing an image, but it is usually good to choose a piece which is representative of the entire show either visually or thematically. The image on your press release should be large enough to view easily, don’t use a thumbnail image. Founded in 1911, the College Art Association Promotes excellence in scholarship and teaching in the history and criticism of the visual arts and in creativity and. Download Free Art Catalogue InDesign template and create your portfolio or art catalogue, quick and easy. 8 pages with modular flexible InDesign layouts. Home; Templates; Catalogs; If you have any trouble understanding our layout templates - Click here. Print Artwork Correctly With Our Free Catalog. It is all about the art after all, right? Information. The information for your press release should contain four main parts: All the pertinent and logistical information: your (the artist’s) name, the title of your show, the name of the venue, the location of the venue, and the contact information of the venue. This is, traditionally, the most difficult part! Art Gallery Templates Designs suitable for creatives of all artistic disciplines, be it illustration, painting, or photography. If you can't find what you're looking.![]() ![]() This portion of your press release should essentially be an artist statement for the show, and should be clear, concise, and informative. You want this part to be readable and engaging. For tips on what exactly to write in these two paragraphs, please read my post outlining how to write an artist’s statement here. A short paragraph about you (the artist), stating where you are from, where you went to school, and listing a few of your more prominent exhibitions or achievements.“For further information” contact details. This could include a link to your online portfolio or website, or a note saying that more images are available upon request. Make sure to provide your email and phone number to accommodate these requests. ![]() ![]() Who should I send a press release to? Regardless of the amount of time you spend perfecting your press release, it won’t be doing anything for you if you blindly send out mass copies or emails. You should target your press release to individuals or organizations who either already have an interest in your work, have an interest in work that is similar to yours, write about the type of work that you create, or write about galleries in your area. If you have a goal of obtaining gallery representation, you could also send the press release to galleries who show work similar to yours. Your press release will receive more attention if you include a personal note, regardless of whether you know the recipient or not. The more you are familiar with the work of your recipient, the more likely your work is to receive attention from them. Look at most relevant Art exhibition program templates websites out of 3.3 Million at MetricsKey. Art exhibition program templates found at arts.texas.gov, painting. Find out how to organize an art exhibition of your paintings and, more importantly, get people to come to it. Illinois Art Fair Directory. IAS Project Budget Templates. Containing program: Individual Artist Support. Printer-friendly version. For example, if you are sending your press release to a blog you regularly read, you could begin: “Dear . I particularly enjoyed your post about . I am sending you a press release of my upcoming show as based on your work I think it might be of interest to you. If you decide to go another route and send out as many copies as you can, make sure that you are abiding by the anti- spam rules in your country. OK, show me some examples. I agree! Seeing examples of existing press releases is helpful: Here is a press release for a Nester Kruger show at Art Metropole in Toronto. Here is a press release for a John Storrs show at the Grey Art Gallery. What do you find effective in a press release? What do you think is the most pertinent information to include? Have you had success with sending out a press release?
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